Fender has announced the new American Original Series.
These guitars (and basses) will replace the outgoing American Vintage Series and come with some tweaks and changes.
Pickups are now period correct in terms of construction and tone, right down to the cloth wires used. The nitro finishes are also era-specific, adding more vintage vibes.
Strat and Tele
60’s Strat in Sunburst
The Strats and Teles come in 50’s and 60’s style, with maple and rosewood fretboards as indicators. Ironically, they also come with a 9.5″ fret radius which seems more modern than vintage.
50’s Tele in Blonde
60’s Jaguar and Jazzmaster
60’s Jazzmaster in Ocean Turquoise
60’s Jaguar in 3T Sunburst
Fans of offset guitars are not forgotten and these models should please those who are going for a more surf rock and alternative tones.
P-Bass and Jazz Bass
50’s P-Bass in Sunburst
The basses are again categorised according to the fretboards. Vintage pickups are recreated to get the era-specific tones.
While it’s common to add new model lines to the catalogue, Guitarbear really wonders how Fender come up with model names such as “American Professional” or “American Elite”.
If we look at the older model names, we’d see a clear progression – Special to Standard to Deluxe to Custom Shop. Now it is quite impossible to tell if the Original sits higher than the Professional range. If anything, Professional sounds more expensive to me over Original.
Of course the price could be an indicator. But we probably need more justification for the price difference.